We can all agree on, that the world has changed quite dramatically in the past weeks. It has put all businesses into a difficult position, one way or another. Worry not, we brought you some tips to make the best out of the situation through sufficient social media presence and communication.
We must consider the events of the past few weeks and based on them we shall revise all the planned contents. It is essential to examine the relevance of the scheduled contents because the might have lost their relevance or can be even offensive in this situation.
Here are our recommendations on what could be done:
1. Revise your scheduled social media posts
Are the posts, that you have prepared previously are still relevant? It must be evaluated if they are still worth to publish or could they be adjusted based on the evens of the past days. These aspects are essential in order to appear to be up-to-date and stay relevant on social media.
2. Be relevant, stay on top of your game!
It can be very harmful for your online reputation to pretend that the coronavirus situation is not impacting your business. So just give a little spice of your content with just a tiny bit of adjustments in the intro or with an update in the copy to reflect on the recent events. For example, you could start your post with “in these challenging days…” or “considering the events of the past weeks”.
3. You don’t need to pretend that you are an expert in all fields.
In this case, the fake it until you make it strategy won’t work and nobody expects you to be a superhero. Just stay calm, be sensible and responsible in terms of communication. Remember, we are all walking on thin ice so there is no shame in asking for help from your colleagues or communication experts when it comes to crisis communication.
4. Produce new content!
In these tough days, it might seem like a tremendous effort to produce new content for social media. Some don’t even consider it as a priority. However, these channels are perfect for share thoughts, information, and ideas on the current situation both for private individuals and brands as well.
For example, you can share your best practices on efficient work in home office to inspire others. But also be mindful of the fact that not everyone is privileged enough to be able to work from home, just like the healthcare professionals who are fighting this battle for us day and night.
5. Keep the balance!
Make no mistake, our tips above are not suggesting, that you should delete all your well-planned posts and you can only communicate about the pandemic related topics. All we say is that beyond your general communication it is important to react to the current events.
6. Communication, communication, communication!
It is certain, that this crisis will and at some point. And in the time being, it is important to show some love to the brand’s community. Let’s show then that they can still count on us, that we can support them in the hard times. Once all of this is over, you can harvest the work you put into this for sure. Let’s give people more about us!
7. It’s time to step up your digital game!
When business as usual, you might not consider using all the opportunities that social media platforms provide. Implementing some new techniques can help you to connect better with your audience and can even generate revenue for your business. For example, if you have a webshop, but you have not yet connected it to Facebook, it might be the time to do so. People are spending now much more time on social media than usual and they might browse through your offering.
Think about the possibilities that you could do, experiment, and tweak your tactics!
8. It’s cool to be nice!
Desperate times call for desperate measures, they say. But always remember to be ethical. If you take advantage of the current situation with some nasty marketing tricks, it very well can harm your brand’s reputation and credibility. We know, it is important to keep the business running, just be sensible and don’t take advantage of your audience.
We hope that you found our tips useful and we could make your work a bit easier. But if you feel, that you do not have the time, energy or creativity to finetune your social media strategy to fit the current situation, then we are here to help you from the planning to the execution. 🙂
Finally, we would like to show you two links. One will direct you to a blog post, where we summarised our crisis communication tactics. The other one will lead to our Facebook page, where you can see how we communicate during the time of the pandemic.
To sum it up, this situation is indeed very new for everyone and a bit of an unknown territory in terms of PR and communication. We can’t supply you with comprehensive solutions, but we do everything to help you to come up with a communication strategy that is sufficient for the current situation.
If you have any questions, or you simply want to talk about your communication plans, then get in touch with and we will do our best to come up with the best solutions for you.