Slam poetry at a venue where Hungarian writers and poets used to work in the 20’s? Anna Ott, art director of Hadik Coffee House and literature manager brought a new, young dynamism to the classical venue: she changed the velvet curtains to raw brick walls and created a modern creative space from a museum-like atmosphere. But what’s an average day like for a professional whose hobby is also her job? We found the answers at Person’s first meetup.
How can we match two completely different things like literature and business? Why is there a place in Hungary for literature management? At Person’s first, exclusive meetup, it turned out that it only takes creativity, stamina and an innovative point of view to make parallels meet.
Anna Ott had a significant role in transforming the favourite venue of the classic literature scene to meet the style of young guests as well. In the beginning, Anna was responsible for organising the events of several Hungarian venues, but nowadays her tasks are mostly focused on the programmes and style of Hadik Coffee House and Szatyor Bar. The young professional has instantly noticed that although young people enjoy Szatyor Bar, the traditional atmosphere of Hadik is less attractive for them. She was quite conscious when she decided to open towards new, innovative genres like slam poetry, but the venue was becoming more and more different from that lifestyle. Anna admitted on the meetup:
Although I loved seeing tattooed young people wearing baseball caps, reading progressive texts in a vintage museum environment, it became clear that we have to change if we’d like to get closer to them.
Following that, Hadik has become one of the most popular and exciting scenes of contemporary art with a full-range rebranding two years ago, appreciated by regular guests like Oscar-winner Laszlo Nemes and well-known Hungarian poet Péter Závada. One of Anna’s favourite ideas, Hadik Brunch has grown to be one of the most popular literature events of the capital: “The most carefree conversations usually take place at the dining table: when creating Hadik Brunch, our concept was to make a more intimate and informal programme by inviting guests to talk while eating their favourite breakfasts together” – said Anna.
When she’s not coordinating the venues, Anna works as Hungary’s first literature manager: she’s currently the manager of the well-known contemporary poet, Márton Simon, which is an exciting opportunity for her as well. At Person’s event, she told us that literature managers are needed in Hungary as well, since authors can easily get lost in the confusing crowd of publishing houses, event managers, and clients. Besides that, Anna has an active role in organising Margó Festival of Literature and her role includes the moderation of an event called Margó Extra. The speciality of these events is that the guests are not writers and poets but well-known people of several creative fields, including singers and theatre directors.
For an extra fun fact: here’s Péter Mészáros, our Creative Consultant slamming at Hadik Café in 2016: